Fox News Channel anchor Megyn Kelly sits between fellow debate moderators Chris Wallace (L) and Bret Baier during the debate held by Fox News for the top 2016 U.S. Republican presidential candidates in Des Moines, Iowa January 28, 2015. REUTERS/Carlos Barria – RTX24HNI
Disclaimer: I’m not political. I’m simply a female entrepreneur with a passion for marketing based on values and not slimy tactics. So this is a marketer’s critique of last night’s Republican debate.
I have a confession to make. I thought Fox News was a professional media group that sought to be as unbiased as possible: “The Fox Nation is committed to the core principles of tolerance, open debate, civil discourse, and fair and balanced coverage of the news.”* Last night proved me (and them) wrong.
Are we all back in the pre-professional digital age? Botched together videos (out-of-context), trying to illustrate Cruz and Rubio as contradictory? (Oh yes, did you notice how it was credited to YouTube, owned by Google, co-sponsor of the event)?
And just because certain YouTube creators have millions of followers, does that mean that they should have the right to pose the people’s questions to the candidates? Ever heard of buying followers?
Last night was all about ADVERTISING. This was not about helping the American people understand the issues. Did you notice how many times the moderators interrupted the candidates when they had every right to respond – just so they could throw in an ad for Google?
Not only were the marketing tactics gag material, I also didn’t appreciate how each moderator used their own biases to pose their questions. Did you notice the poison darts in each question? Such as asking Jeb Bush how he would have responded differently to the tragedies of war brought upon us because of his brother? So we’re asking brother to turn against brother? And all the attacks on Cruz – the new target because of Trump’s decision to skip the circus for supporting veterans?
Maybe we all should have skipped tuning in. A stand not against the people of Iowa but against the lousy marketing of Fox and Google whose sole goal last night was not to provide a platform for a debate of issues but rather to use the American people (aka viewer stats) to charge unbelievable rates to make more money.
Isn’t that what we most detest about politics? The American people want to be HEARD not USED.
*Our purpose. Retrieved from http://nation.foxnews.com/our-purpose